iPhone Wins Bronze in Global Smartphone Race

The iPhone's shortcut to success is consistent with Apple's approach to novice-friendly technology, said Ramon Llamas, an analyst with IDC. "Coming in as a newcomer, Apple already had a lot of great things going for it. Apple is all about simplicity when it comes to hardware and software. Look at their Macs and iPods -- simplicity is built in their DNA. It was just a matter of pushing that to the iPhone line."